There are good reasons tied to why many manufacturers face a daunting dread when discussing the digitization of their business. Sales and marketing teams understand the importance of ecommerce. Some even report distributors with a well-established ecommerce presence have outperformed other segments of their channel. Yet, the internal conversations create confusion and discord.
From the outside looking in, the process seems simple enough - use internal product knowledge, to create good product data, put the data into a common platform, then publish the data to the world. However, those who launch into this undertaking often discover the skill set is difficult to develop and the time commitment is massive. Further adding to the pain of execution, the task is unending requiring constant attention today, tomorrow, and years from now.
KYKLO has developed a plan for alleviating the pain. Let’s explore KYKLO’s unique offering and the benefits to manufacturers.
Centralized Product Data Management
KYKLO provides manufacturers with centralized database of product information management system (PIM). This PIM allows information to easily be shared with channel partners of all kinds. Updates are easy so changes in product specifications, pricing, and descriptions are seamlessly added as products change.
Distribution to Multiple Channels (Syndication)
The right syndicated data can be pushed to multiple distributor e-commerce platforms, ensuring products are consistently represented across various sales channels. This means that new product launches or updates are quickly propagated to distributors. New product launches are placed in customers’ hands immediately as opposed to dribbling out over weeks or even months.
Regional and Distributor Segment Support Provided
KYKLO allows localization and segmentation of product data. This allows clients to tailor pricing, measurements, and even product information to suit their specific distributor needs.
Content is King
KYKLO optimizes product data for digital sales, including rich media, detailed descriptions, specifications, and attributes that make products easier to find and buy online. Standardized syndication minimizes discrepancies, errors in product information and ultimately improves the customer experience.
Customers can find your company’s product offerings because all syndicated data is designed to align with search engine optimization (SEO) best practices, improving product visibility and discoverability across distributor sites. This ensures product data is presented consistently, which increases customer and distributor trust and provides a more professional feel for every customer search.
For years manufacturers and their distributor partners have struggled to create an environment where cross-selling and add-on selling thrives. KYKLO’s enriched data syndication includes related and accessory product suggestions. Based on research published by evdelo insights, Amazon’s powerful recommendation algorithm, which points customers to related products, drives 35 percent of their sales. Customers have grown to expect this feature and KYKLO has come to the rescue. The enriched data provides related and accessory products. Customers are encouraged to buy more.
Could you use the KYKLO Advantage?
Give us a call and we can explain how easy it is to put KYKLO Solutions to work. You can discover why one of our clients said:
“The KYKLO System accounts for over 60 percent of our leads - these are new customers in new markets. Best yet, the KYKLO system allows us to do this with only about 10 percent of person’s time.”